Posted by: CarolAnn | March 24, 2013

RIP? Google Keyword Alerts

Social media has been revolutionized by Google keyword alerts. Much of the profound knowledge we have acquired in our day-to-day online conversations has been due in part to the remarkable influence of these user-generated alerts. Today, keyword-alerts-picGoogle keywords is not what it used to be. Those working in social media, or those who simply want to be in the know about technology, science, health, news or brands (among others) are rapidly experiencing a rude awakening to the fact that keywords have either greatly diminished or have come to a screeching halt, altogether. This comes in concurrence with Google’s announcement that its popular Reader service was shutting down this coming Summer. Mass migrations have already been seen on Feedly.com, and others.

Mentioned speculations include that Google + has been a major suspect in the dissemination of keyword alerts, or perhaps there could be other less than desirable pacmanconjecture that the “Net” is no longer free. This could potentially mean that if individuals want real-time, true results from global consumers, search engine results’ pages (SERP) and keyword/term alerts may be suppressed for the greater good of commerce – in other words, hardcore commercial authority is alive and well. Has Google succumbed to PAC-Man ® fever? Think about it. If Google can be likened to PAC-Man® and online consumers are the PAC-dots, what happens when they suddenly become PAC-ghosts? Yes, their voices may be stifled, but their invincibility becomes the nemesis to PAC-Man®. It is a cat and mouse game with the win being ultimately determined by the voice of the consumer.  (BTW, I still love playing PAC-Man!)

While there are online keyword alert alternatives such as mention.com or socialmention.com, search returns on keyword alerts has but all gone silent. Whereas yahoo alerts used to provide these services, have you looked in your inbox lately? Nada, nix, nothing.  Additionally, the RSS service provided by Google is really just one of a long line of services that has succumbed to commercial pressure.  Bing promises its bar that offers much of the same suggested keywords/terms like every other search engine. Mozilla Firefox offers the  Wordpot.com extension; however, it is accessible to any search engine if you create an account there. Here’s the issue, though: while you can build a keyword/term “project” therein, the return is on numbers and not actual links to genuine online conversations. Ouch!

Truly, the pathways that Google keyword alerts and RSS Reader have taken are more of a disservice to professional service and product organizations. Ultimately, it is the end-to-end supply chain results that matter most. We do not always like to hear criticisms – personally or professionally. But it is through critiquing, albeit harsh at times, that we are able to resolve or improve upon those issues. Otherwise, the long-term damage can be irreversible.

I must stress that I am a Google gal…I really like Google and it has always been my online “friend” for news and information sources. Optimism is that Google will pick up the ball and roll with its cornerstone strengths for which it has always been known.

OPED: Rip? Google Keyword Alerts

 

By CarolAnn Bailey-Lloyd – Senior Social Media Response Specialist, Social Media Consultant/Marketer, Ghost Writer, Pro Blogger, Online Copywriter/Editor & SEO-SEM Specialist

© Copyright – ALL Rights Reserved

 

 

ATTENTION: PAC-Man is a registered trademark and is in no way affiliated or supportive, implied or otherwise, of this OPED. It is only used for analogical purposes in this article.

Resources:

  • CBS
  • Mashable
  • SocialMention
  • Mention
  • Feedly
  • PAC-Man
  • Wordpot
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