Posted by: CarolAnn | July 5, 2010

Evolution of Social Media

Have you adapted to the new mind hive of socializing? Yes!!! We have finally conquered the proverbial Tower of Babel and developed a finely-tuned, well-oiled system we call social media networking. Or have we?

It has been an evolution with the launch of social networking sites, MySpace and Facebook; and bookmarking sites like delicious (for the old-timers that would be del.ic.ious).

Of course to all of those who are new to word-of-mouth personal and professional networking, all of these online resources may not make a whole lot of logic to you right now; but be aware that in the public branding landscape that social media can effectively be employed to trademark your business and personality in just a matter of time — if done strategically and in a personable approach.

When we communal bees first tested the online waters of social media marketing, we were not quite sure which way the currents would carry us. But over time, some of the best of the best have been very adept at driving the tides in their public favor.  And though it is not a given, the popularity one achieves online is not always about how much money you make and what you own, but more so about the folks with whom you are affiliated and the strides that you make to earn your presence in the heartbeat of the information artery.

A prime example of how social media exploded in the 21st century can easily be seen through the political canvas. The standing President of the United States can attribute, in great part, his ability to proficiently facilitate the social media scene on his behalf. Imagine now if he had never employed a social marketing campaign. It was the rudimentary factor in getting his message to the masses. SMN giants twitter and Facebook have become the pardon the pun, “meat and potatoes” of our elected officials since that time. The same holds true to individuals and organizations. How we act and speak in real time is not always depicted in our general posts. This is where the perfect harmony must be achieved when utilizing social media. This is also what determines the success of both our personal and professional campaigns online. And quoting Shakespeare, “To thine own self be true, and it must follow, as the night the day, Thou canst not then be false to any man.”

The setup…

What began as rapid-fire cross-posts in chat rooms and email threads has become as complex and diverse as human personalities. We learn through our own dialog and the communications that we gain over time and space. No longer must we wait for mainstream media to blast late-breaking news in the middle of our long-awaited season premiere of “American Idol” or “24” … in fact, news is always in. This predates modern culture because there was always a village gossip who could tell our ancestors the latest and greatest stories ever told. That of course did not always mean that the stories were fictional or not, but it was news nonetheless. In addition to “news”, the human race is always seeking a constant stream of information. This information can be about automotive to zoology. If there is a demand, we can supply the resource, the product or the service. It is just human nature to be curious and wanton for the next big thing. And that is why the hive mind mentality has worked so profoundly well in social media. It is innately human without the demonstrative characteristics of physical bonding.  And it is moreover, an esoteric emotional bonding of likeminded thinkers and doers.

Social Media Revolution

Do not allow the apparent intricacy of social media networking to hold you spellbound and fearful.  From Amplify to Zazzle and every social network in between, they are not nearly as difficult to manipulate as some might imagine.  Social media platforms have become so user friendly that borrowing the catch phrase from Geico, “Even a caveman can do it.” But what makes this cultural framework so unique and so prolific is that given the right ingredients, you can become the virtual trendsetter of your “hive” community in as little as six months if you know what you are doing and if you are doing it honestly and diligently.

Just like the wild, Wild West, ranchers branded their cattle to leave their trademark so others knew exactly what belonged to who and the quality of the beef.  What brand or virtual footprint are you trailblazing in the social media culture? Better yet, how do you define yourself? That is the primary skill that is oftentimes elusive. If you are like me, you have several interests that draw your attention – art, politics, poetry, Zen consciousness, social media, journalism, philosophy, anthropology, environmentalism, spirituality, etc. How do you rope it all together?  You don’t — simple as that. If you are diverse and offer abundance to your virtual landscape – pay it forward.  Remember that old adage? You cannot please all the people all the time. But you can please some of the people all the time, and all of the people some of the time.  Go with the flow…see where your creative juices take you.

The social media revolution is happening. Social networking sites are making powerhouses out of paupers… even the influential out of simpletons. No longer must you be Ashton Kutcher or Warren Buffet to acquire a relatively large following…you simply must be you and the rest will fall into place. Social media can make you or break you – all depends on how willing you are to commit to your end goals and the truth in knowledge that you willing to extend.

Where to begin

In the evolution of social networking, a good place to start is DandyId – check out the countless social media hotspots and deduce which ones you can dedicate your time. The more social media networks and social bookmarking sites you adhere to, the greater potential that exists.  My favorites are Google Buzz, Twitter, Facebook, Friendfeed and LinkedIn. Remember too, that most of these SMNs offer interlinking where you can post to one and feed all. Some informative social bookmarking sites are Digg, Reddit, StumbleUpon and Delicious.  Get a feel for which ones you like and stick to them. No ifs, ands or buts.

Rapid advances

Social media networking is not limited to the confines of a desktop or laptop keyboard – with the touch of your cell, you are sending photos and exchanging dialog, products, services and information to all your networks.

No intelligible person has any viable reason not to be informed. Whether for personal or professional gain, the time is now for the hive mind to capitalize on the high stakes game of successful entrepreneurialship and communal responsibility.

The world tomorrow is already at our front door. Who knows what endless possibilities are still to come?

By CarolAnn Bailey-Lloyd – Social Media Sorceress
Seasoned Social Media Specialist, Professional Blogger,
Ghost Writer, Freelance Journalist & Web Consultant


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