What is it about Twitter that draws thousands upon thousands of users? People make the difference, and it’s the unique diversity of these tweeple that attracts others to come onboard. But how is it that some individuals have thousands of followers, while others only have a few hundred? Well, that really depends on the tweeter, and the twitter users, who follow that twitterer.
Just because you’ve only got 200 followers, doesn’t make your twitter page any less desirable or valuable – believe me. Remember that old adage: it’s not what you know, it’s who you know? Or in the case of Twitter, it’s the quality of the “who” with whom you are associated; which brings us to the first twitter tip to build a professional twitterlicious twitter page:
1. Brand yourself. The most essential tip to creating a twitterlicious twitter page is to brand yourself, your name, and your personality. What makes you, you? What background do you have on your twitter page? Is it an original design that you created or had created for yourself? You must trademark yourself just as major companies have trademarked themselves. For instance, when people see the golden arches, they are automatically reminded of Mickey Ds. That’s the type of branding by which you want tweeple to identify you. Don’t forget that your company logo works great, too! If you’re an organic produce distributor, you may want green veggies and colorful fruits as your backdrop. If you’re a gamer, you may want to place your character as a backdrop. Take all these things into consideration when you are creating your twitter background. Be unique, be creative, but most importantly, be yourself and represent yourself.
2. Sell yourself. Okay, I don’t mean that in the literal sense…but in the business sense, you have to sell yourself and your products/services by making the right choices the first time. In addition to branding yourself, you need to give yourself an in-depth description (your 140-character limit bio) about who you are, what you do, and why you can be an asset. For example, if you’re a dog breeder, you may write something like, “Husky breed Info/Tips. Forever homes only 4 cuddly, top-pedigreed husky puppies. @ me abt husky puppy health, nutrition, training, and more.” Additionally, be certain that you add your website or blog link to your twitter page so others can learn or read more about you and your services.
3. Scan your followers and those you’d like to follow wisely. Ask yourself the following questions:
a) Is the potential follower a “real” person or a bot?
b) What’s the twitter user’s name? If it’s some off-the-wall, nonsense name like QBjxy9, chances are, it’s a bot.
c) How does the twitter user describe her self? Nothing there? Don’t bother following back until she’s taken the time to publish a bio.
d) Who is s/he following? If there are lots of bot-like folks on his follow list, he’s probably not going to add any value to your twitter page.
e) With whom is she tweeting? If she’s tweeting with herself only, has a stream of constant links, or just doesn’t seem to be part of any conversation, it’s probably a good choice to steer clear of that individual (or bot).
4) Research your target group of followers/followees. There are several online twitter-friendly programs like Twitter Grader, TwitterAnalyzer, and TwitterHolic (among others) that might be able to assist you in finding like-minded twitter users; but, the best way to locate the best audience for your products is to conduct a simple search on twitter. Common terms and phrases are often accompanied by hash tags (#); and you can typically find who’s talking about what, where, when, how, and why just by entering your selected term. If you want to learn who shares common interests like music, for example, just enter #music (see below) and watch the results come to you in real-time, all the time. To boot, you can save up to 10 searches on your twitter page; so they’re always at your disposal. 😉